Al Duggan — Copywriter

We got weird with AI to prove there’s no substitute for real in BODYARMOR’s first-ever Super Bowl spot. It’s a trip, man.

Recognition
AdAge Best of 2024, AI
Hatch Awards: Silver 3x, Bronze
Forbes
Good Morning America
ESPN
ABC News
CBS Sports

Lawn care can be a tough sell when your grass is under a foot of snow. So to get Lawn Doctor customers booking treatment early, we appealed, not to their heads or hearts, but to their feet.

Recognition
Communication Arts Advertising Annual
The One Show: Shortlisted
Hatch Awards: Gold
Adweek
Ads of the World

To demonstrate that Envestnet can make sense of anyone’s finances, we looked to one of the most fiscally irresponsible business owners we could find--Mr. Krabs of SpongeBob SquarePants.

Content includes longform film, TV, social and a microsite containing all of Mr. Krabs’ assets and expenses. Dive in, me boy.

Recognition
The One Show: Shortlisted
The Drum Awards: B2B Chair Award, Best B2B Brand Website, Best B2B Product Launch
Hatch Awards: Gold 6x, Silver 2x, Bronze
Adweek
AdForum

To convey the complexity of Bent Water’s new triple IPA, we created intricate art out of some refreshingly fine-tuned headlines.

Recognition
Hatch Awards: Silver 4x
Ads of the World

Driving a car you can count on means less drama in your life. It also means you won’t get stranded at a shady motel, mixed up in a mob meetup or trapped in a web of cyber espionage.

You should at least be in the clear through the life of the warranty.

Targeted toward shoppers who are in the market for a new vehicle, this digital campaign gives drivers a few more reasons to Say Yes to Toyota.

We might even imply Toyotas give you otherworldly abilities.

To launch Walmart’s app, we wanted to show the world just how handy it can be. So we rolled up our sleeves, dug deep into data and created a campaign made up of thousands of personalized videos.

If case studies are your thing, there’s one at the bottom that explains how it all came together.

Recognition
The One Show: Shortlisted

Find out what happens when the Sox Groundskeeper, the Bruins’ Ice Cleaner, the Pats’ Militiaman and Wally the Green Monster stop being polite and start getting real… real into insurance from Plymouth Rock.

Driving a car is exciting. Shopping for one? Not so much. We used AR to bring the joy of driving into the search for a new vehicle.

Grab your smartphone and buckle up.

Recognition
Forbes
Forbes (again)

To spread the word about Uproad’s new toll-paying app, we launched an OOH campaign, encouraging commuters to leave analog toll-paying in the past.

Recognition
Ads of the World

Life can really take it out of you. Planters NUT-rition Mixes can fill you back up. And with over 15 different blends, there’s a nut mix for every occasion. Seriously. Every single one.